So what are people and other business saying about you? Better yet, what have you done about it?
Image risks are often underestimated and simply ignored. Protecting your company’s image, reputation and brands is essential.
Part of any risk assessment should include consideration of risks to your image and reputation. Damage to reputation often goes hand in hand with a loss; so include image risk management in claims handling procedures and business continuity planning (BCP).
Communication with customers and the public is key, so have staff trained in crisis management or consult a crisis management expert and/or an image consultant.
Protect your image and reputation.