A crisis can appear at any time. You may or may not have time to prepare for it. One component to your overall Crisis Response is a Communications Plan. Having a Crisis Communications Plan in place is a step in the right direction.
One of the crucial parts of a major Crisis is the very beginning, the first hour or two.
What are you going to say?
When are you going to say it?
Who are you going to say it to?
I recently came across this interesting article on this very topic and wished to share it.
What to do in a crisis: A first hour checklist
One important thing to remember is that the checklist provided in only a start, and that a complete crisis communications plan needs to be developed, trained, practiced and edited just like all of the other plans.