The key is crucial. Without the key it is a difficult road to manage.
The key that I reference is training & communication. I have stressed this time and time again. If you don’t talk about it, deliver it, practice it, measure it and do it all over again, when something happens (a crisis, emergency, significant event to you and your business) you, your staff and fellow associates are not going to be prepared and have a difficult time managing the situation.
What happens is that nobody knows what to do, where to go, why they should be doing certain things and not other things, everyone’s stress drives upwards, people stop thinking calmly, they stop thinking clearly.
What you need is for people to know what to expect in the event of a crisis or emergency; first and foremost for many will be stress. But if they know that, if they know they’re going to be in a stressful situation then half the battle is done. Now you give them what they need to know to carry on from there and you, your staff, your associates and your business will manage and survive through what ever the event.
Just don’t put your key down where you won’t find it again. Buy a key chain.
